“Three-quarters of sellers don’t know how to use social media for sales efforts.” and while not in this article, I would bet the percentage of companies that do not know how to support their sellers’ social efforts is likely higher.
Why is that when it is such an important lever for success? (check the stats in the article)Given the high amount of effort and rigor that social takes for the seller and the fact that so many feel lost on how to do it successfully, it would seem like a great place to invest in training but also, possibly some incentives to drive activity.
Investing in your sellers to engage differently will pay dividends.
This article is published on:https://www.superoffice.com/blog/social-selling/
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